Pickering’s Pink Grapefruit & Lemongrass Gin Liqueur is Tasty
Michael Hemsworth — July 11, 2018 — Lifestyle
References: pickeringsgin & thespiritsbusiness
The Pickering’s Pink Grapefruit & Lemongrass Gin Liqueur is the latest creation from the iconic spirits brand that will provide consumers with a new ingredient to utilize when crafting premium cocktails this summer.
The liqueur is infused with real juices and pulp to enhance the naturally delicious flavor of the spirit, while the base gin is the brand's original variety. The spirit is reported to have notes of cardamom, lemongrass and juniper to make it ideal for use in DIY cocktails or as an ingredient by professional mixologists who want to create a new kind of drink for patrons.
The Pickering’s Pink Grapefruit & Lemongrass Gin Liqueur features a 20% ABV, can be used in a multitude of different ways and acknowledges growing consumer preferences for fruity, flavorful libation varieties.
The liqueur is infused with real juices and pulp to enhance the naturally delicious flavor of the spirit, while the base gin is the brand's original variety. The spirit is reported to have notes of cardamom, lemongrass and juniper to make it ideal for use in DIY cocktails or as an ingredient by professional mixologists who want to create a new kind of drink for patrons.
The Pickering’s Pink Grapefruit & Lemongrass Gin Liqueur features a 20% ABV, can be used in a multitude of different ways and acknowledges growing consumer preferences for fruity, flavorful libation varieties.
Trend Themes
1. Fruity Liqueurs - Creating liqueurs that incorporate real fruit and juice into their flavor profiles presents an opportunity for beverage companies to tap into growing consumer preferences for flavorful libations.
2. DIY Cocktails - Incorporating liqueurs like Pickering’s Pink Grapefruit & Lemongrass Gin Liqueur into DIY cocktails creates an opportunity for consumers to tailor their own drinks to their individual tastes and preferences.
3. Naturally-flavored Spirits - Consumer demand for more natural and healthy food and beverage options extends to the spirits industry, presenting an opportunity for brands to create naturally-flavored spirits like Pickering’s Pink Grapefruit & Lemongrass Gin Liqueur.
Industry Implications
1. Beverage Industry - Beverage companies can take advantage of growing consumer demand for flavorful and natural libations by creating new liqueurs like Pickering’s Pink Grapefruit & Lemongrass Gin Liqueur.
2. Hospitality Industry - Offering DIY cocktail stations with liqueurs like Pickering’s Pink Grapefruit & Lemongrass Gin Liqueur can present an opportunity for bars and restaurants to create a unique and interactive experience for patrons.
3. Mixology Industry - With the rise of DIY cocktails, professional mixologists can utilize naturally-flavored spirits like Pickering’s Pink Grapefruit & Lemongrass Gin Liqueur to create new and inventive drinks for their customers.
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