Starbucks Japan Released Its Peach Pink Fruit Frappuccino
Ellen Smith — July 16, 2018 — Lifestyle
References: starbucks.co.jp & hypebae
Starbucks Japan is showing no signs of slowing down with its summer drink releases and its Peach Pink Fruit Frappuccino is the latest item for consumers to enjoy this season.
The pink-clad beverage is made with fresh juice that blends guava and pink grapefruit, peach pulps are then added and the entire drink is mixed with strawberries, helping it achieve a sweet taste and an Instagram-friendly colorway. To make matters even more exciting, this beverage is topped with pink whipped cream, making it a must-try beverage for any fans of the brand.
The beverage is launching officially on July 20th but will only be available until August 30th. The item is exclusive to Starbucks Japan.
The pink-clad beverage is made with fresh juice that blends guava and pink grapefruit, peach pulps are then added and the entire drink is mixed with strawberries, helping it achieve a sweet taste and an Instagram-friendly colorway. To make matters even more exciting, this beverage is topped with pink whipped cream, making it a must-try beverage for any fans of the brand.
The beverage is launching officially on July 20th but will only be available until August 30th. The item is exclusive to Starbucks Japan.
Trend Themes
1. Fruit Blended Beverages - There is an opportunity for other beverage brands to create their own fruit blended beverages, tapping into the trend of refreshing and visually appealing drinks.
2. Limited Edition Releases - Other food and beverage companies can take advantage of limited edition releases to create buzz and drive sales among their customer base.
3. Instagrammable Food and Drinks - Businesses in the food and beverage industry can capitalize on the popularity of Instagram by creating visually stunning products that are highly shareable on social media.
Industry Implications
1. Beverage Industry - The beverage industry can develop innovative fruit blended beverages to cater to consumer demand for refreshing and flavorful drinks.
2. Food Industry - The food industry can create limited edition products to create a sense of exclusivity and generate excitement among customers.
3. Hospitality Industry - Hotels, restaurants, and cafes can focus on creating Instagrammable food and drinks to attract customers and increase brand visibility through social media tags and shares.
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