Starbucks New Offerings are Perfect for Cooling Off This Summer
Ellen Smith — July 13, 2018 — Lifestyle
On a hot summer's day, few things are as refreshing as an iced coffee, but those looking for a slightly upgraded experience should be drawn to Starbucks' new offerings -- Salted Cream Cold Foam Cold Brew And Iced Vanilla Bean Coconutmilk Latte.
Perfect for the thirsty consumer on the go, these drinks are sure to help kick-start one's morning, or serve as a mid-day pick-me-up. The Salted Cream Cold Foam Cold Brew is both creamy with notes of caramel and vanilla. The drinks is topped with a new sweet-and-salty foam formula. The Iced Vanilla Bean Coconutmilk Latte features "smokey undertones" while also containing coconut milk and espresso shots, making for a sweet, caffeinated alternative to a hot cup of coffee.
Perfect for the thirsty consumer on the go, these drinks are sure to help kick-start one's morning, or serve as a mid-day pick-me-up. The Salted Cream Cold Foam Cold Brew is both creamy with notes of caramel and vanilla. The drinks is topped with a new sweet-and-salty foam formula. The Iced Vanilla Bean Coconutmilk Latte features "smokey undertones" while also containing coconut milk and espresso shots, making for a sweet, caffeinated alternative to a hot cup of coffee.
Trend Themes
1. Salty Cold Brew - Opportunity for innovative coffee shops to create their own salty and sweet cold brew combinations to stand out in a crowded marketplace.
2. Non-dairy Alternatives - Opportunity for established coffee shops and startups to experiment with unique non-dairy options to cater to the growing demand for vegan and lactose intolerant consumers.
3. Sweet and Salty Combos - Opportunity for food industry to explore the popularity of sweet and salty flavor combinations in beverages, creating new menu items that appeal to consumers' taste buds.
Industry Implications
1. Coffee Shops - By offering unique and varied flavor combinations for cold brew coffee consumers, coffee shops could entice more regular customers from Starbucks and other large coffee chains.
2. Non-dairy Beverages - As the trend for non-dairy beverages continues to grow, the demand for innovative combinations of these ingredients will create opportunities for entrepreneurs to establish specialty non-dairy beverage brands.
3. Food Industry - In response to rising demand from consumers for sweet and salty flavor profiles and combinations, the food industry can use this trend to create new dessert or snack items, inspiring their R&D departments to create more innovative food products.
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