Product offerings are branded with a dose of feminist thought
Implications - In an effort to position themselves as allies to the feminist movement, many brands are beginning to create limited-edition offerings that serve to highlight a genuine interest around the issue of female empowerment. Particularly relevant when marketing to millennials, such campaigns make it clear that brands are just as engaged in demonstrating good politics as they are in developing quality products.
Workshop Question - Is your brand currently presenting a gender-inclusive image? What is one way you can be more transparent about general inclusivity?
Trend Themes
1. Feminist-inspired Branding - Incorporating feminist ideology into product offerings in order to appeal to socially conscious millennials
2. Gender-neutral Marketing - Marketing products to both genders equally, emphasizing equality over traditional gender norms
3. Socially Conscious Fashion - Featuring feminist ideals on clothing and accessories in support of gender equality
Industry Implications
1. Food and Beverage - Incorporating feminist ideals and conversations while providing quality products
2. Consumer Packaged Goods - Using packaging designs inspired by feminist ideals to promote female empowerment
3. Fashion and Apparel - Introducing feminist quotes into fashion lines to promote gender equality and social consciousness
4 Featured, 35 Examples:
194,036 Total Clicks
Date Range:
Mar 15 — Sep 15
Trending:
Warm
Consumer Insight Topics:
