The gender-neutral movement includes offerings from all industries
Implications - Ushered in by the mainstream presence of high-profile transgender individuals, the gender-neutral movement has grown to include product offerings from all industries. What began as a political movement within the worlds of apparel and cosmetics has now developed into a new category of goods that goes beyond traditional male and female demographics in order to better customize consumer experience.
Workshop Question - If you were to add gender-neutral products to your current line, how would you market it to consumers?
Trend Themes
1. Gender-neutral Products - The trend of gender-neutrality has expanded to a new category of goods that goes beyond traditional male and female demographics in order to better customize consumer experience.
2. Unisex Design - Designers have embraced a minimalist style that balances between masculinity and femininity perfectly in order to create gender-neutral products.
3. Gender-blurring Marketing - The agender fashion movement and its reflection of modern society are illuminating the high-profile presence of gender-blurring ad campaigns.
Industry Implications
1. Skincare - Opportunity to create a simplistic, effective and gender-neutral range of skincare at an affordable price point.
2. Children's Clothing - Opportunity to create gender-neutral clothing with practical pieces designed around comfortable and classic sportswear styles.
3. Toys - Opportunity to create gender-neutral toys that encourage imaginative play for boys and girls.
6 Featured, 53 Examples:
515,733 Total Clicks
Date Range:
Apr 15 — Sep 15
Trending:
Warm
Consumer Insight Topics:
