Chocolate brands emphasize texture to offer multisensory experiences
Implications - Multi-sensory dining continues to gain traction in mainstream culture, and by virtue of the trickle-down effect, this emphasis on sensory experience has bled into the confectionery industry. Chocolate manufacturers are now ensuring their products provide a unique and varied texture experience, adding another layer of engagement and enjoyment for experience-driven consumers in addition to flavor.
Workshop Question - What experiential elements can be incorporated into your offerings for a unique twist on how consumers interact with your brand?
Trend Themes
1. Multi-sensory Confectionery - Brands in the confectionery industry are offering consumers unique and varied texture experiences along with delicious flavors.
2. Combination Candy Products - Offering consumers two different flavors of the same product provides foodies with choice without prompting them to seek out multiple products.
3. Innovative Easter Chocolate Treats - There are many new Easter egg chocolates that are taking a simple approach to decorating by forgoing familiar motifs associated with the holiday.
Industry Implications
1. Food & Beverage - These trends would be of interest to food & beverage industry professionals looking to create innovative new products that engage consumers.
2. Hospitality - These trends could inspire hospitality industry professionals to offer guests experiential dining experiences through well-crafted confectionery.
3. Tourism & Souvenirs - The miniature chocolate mountains inspired by Mount Fuji would be perfect for the tourism industry and as souvenirs for visitors of Japan.
