This Danish Supermarket Only Sells Expired Food
Katherine Pendrill — February 25, 2016 — Social Good
References: noedhjaelp.dk & qz
A Danish non-profit group called 'Folkekirkens Nodhjaelp' recently opened a supermarket that only sells expired food. In recent years, there have been many campaigns to reduce food waste and conserve surplus products. Now there is a grocery store where consumers can purchase all of the food that would otherwise go to waste.
'WeFood' is a Danish grocery that sells expired food and other items that would have been tossed due to damaged packaging. Because the food is past its official expiration date, prices for each item are up to 50 percent less than they would be at a traditional grocery store. The goal of WeFood is to make use of surplus food and ultimately cut down on the 700,000 metric tons of food thrown out each day in Denmark.
The surplus supermarket demonstrates one way that retailers are working to reduce the amount of food that ends up in the trash each and every day.
'WeFood' is a Danish grocery that sells expired food and other items that would have been tossed due to damaged packaging. Because the food is past its official expiration date, prices for each item are up to 50 percent less than they would be at a traditional grocery store. The goal of WeFood is to make use of surplus food and ultimately cut down on the 700,000 metric tons of food thrown out each day in Denmark.
The surplus supermarket demonstrates one way that retailers are working to reduce the amount of food that ends up in the trash each and every day.
Trend Themes
1. Reducing Food Waste - The concept of selling expired food to reduce waste presents an opportunity for retailers to address the issue of food waste.
2. Conscious Consumerism - WeFood's model of offering discounted prices on surplus and expired food can tap into the growing trend of conscious consumerism, where consumers are actively seeking sustainable and ethical options.
3. Circular Economy - The establishment of a supermarket that sells expired food highlights the potential for a more circular economy, where the focus is on reducing waste and prolonging the lifespan of products.
Industry Implications
1. Grocery Retail - The concept of selling expired food presents an opportunity for traditional grocery retailers to tap into a new market segment and reduce waste at the same time.
2. Non-profit Organizations - Non-profit organizations can explore the establishment of similar supermarkets to address food waste and help communities in need.
3. Food Distribution and Logistics - The surplus supermarket model highlights the need for innovative food distribution and logistics solutions to ensure that surplus food reaches consumers efficiently and safely.
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