UNITED ARROWS & SONS Adapted adidas Apparel with a Martial Arts Twist
Riley von Niessen — September 19, 2016 — Fashion
UNITED ARROWS & SONS, a Japanese concept store, partnered with adidas to create a collection that modernizes the clothing worn by jujitsu athletes for a stylish result.
The piece that stands out most is a robe-like sweater that's done up at the front with an artful string. Available in a navy or an all-white version, the robe-like sweater is perfect for those looking to bring more diversity to their casual wardrobes. On this piece, as well as the others in the collection, the adidas logo is displayed prominently, while that of UNITED ARROWS & SONS corresponds with it.
Also included in the collection are hoodies and sweatpants, both of which come in navy or all-white colorways as well. Although the branding of adidas and UNITED ARROWS & SONS is bold, its use of subtle tones allows it to blend into the fabric a little more.
The piece that stands out most is a robe-like sweater that's done up at the front with an artful string. Available in a navy or an all-white version, the robe-like sweater is perfect for those looking to bring more diversity to their casual wardrobes. On this piece, as well as the others in the collection, the adidas logo is displayed prominently, while that of UNITED ARROWS & SONS corresponds with it.
Also included in the collection are hoodies and sweatpants, both of which come in navy or all-white colorways as well. Although the branding of adidas and UNITED ARROWS & SONS is bold, its use of subtle tones allows it to blend into the fabric a little more.
Trend Themes
1. Jujitsu-inspired Apparel - The trend of adapting traditional martial arts clothing into modern, stylish apparel for everyday wear creates opportunities for disrupting the fashion industry with new and innovative designs.
2. Robe-like Sweaters - The trend of incorporating robe-inspired designs into sweaters creates opportunities for disrupting the fashion industry with new and unique layering options.
3. Subtle Branding - The trend of using subtle branding in clothing collections creates opportunities for disrupting the fashion industry with less intrusive, yet still effective, branding strategies.
Industry Implications
1. Fashion - The fashion industry has the opportunity to disrupt traditional clothing designs by incorporating elements from traditional martial arts clothing into modern, stylish apparel for everyday wear.
2. Sportswear - The sportswear industry has the opportunity to disrupt traditional athletic clothing designs by incorporating unique layering options, such as the robe-inspired sweater, into their collections.
3. Branding - The branding industry has the opportunity to disrupt traditional branding strategies by adapting more subtle branding techniques, such as incorporating branding into the design of the clothing itself, rather than relying solely on logos and slogans.
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