Uncle Ben's Aims to Inspire Child Chefs with 'Ben's Beginners'
Laura McQuarrie — July 22, 2015 — Life-Stages
References: unclebens & marketingmag
Ben's Beginners is an initiative from Uncle Ben's that is set on creating more child chefs, especially as the company sees cooking as an essential life skill.
The Ben's Beginners program encourages parents to inspire better habits in kids by setting positive examples. The animated commercials to promote this initiative make this message clear, as a son is seen mimicking everything that his father does.
In addition to cooking, the brand also hopes to inspire youth to make healthy meal choices now and going forward in life. As well as sharing tips, tricks and recipes on Pinterest, the social campaign is also featuring a series of kid-created recipes on YouTube, as submitted by users. As well as being inspiring for kids, most adults could probably stand to learn a thing or two about healthy cooking and eating habits.
The Ben's Beginners program encourages parents to inspire better habits in kids by setting positive examples. The animated commercials to promote this initiative make this message clear, as a son is seen mimicking everything that his father does.
In addition to cooking, the brand also hopes to inspire youth to make healthy meal choices now and going forward in life. As well as sharing tips, tricks and recipes on Pinterest, the social campaign is also featuring a series of kid-created recipes on YouTube, as submitted by users. As well as being inspiring for kids, most adults could probably stand to learn a thing or two about healthy cooking and eating habits.
Trend Themes
1. Child Chef Empowerment - Initiatives promoting cooking and healthy eating skills among kids are on the rise, opening up opportunities for food and kitchenware companies to create relevant, innovative products.
2. Youth-focused Social Campaigns - Social media campaigns centered on empowering youth in cooking and healthy eating habits are becoming increasingly popular, creating space for companies to create engaging content and offer relevant products.
3. Healthy Eating as Essential Life Skill - With brands emphasizing cooking and healthy eating as life skills, there is an opportunity for educational institutions to incorporate these topics into curriculums and for tech companies to create innovative solutions for cooking and healthy eating.
Industry Implications
1. Food Industry - Food companies can tap into the trend of child chef empowerment by creating products and programs tailored to kid chefs and their parents.
2. Kitchenware Industry - Kitchenware companies have an opportunity to create products geared towards empowering kid chefs and encouraging healthy eating habits.
3. Education Industry - Educational institutions can incorporate cooking and healthy eating into curriculums, which would require innovative teaching methods and materials.
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