Kleenex's 'Unlikely Best Friends' Stars Chance the Paraplegic Dog
Laura McQuarrie — July 4, 2015 — Lifestyle
References: kleenex & designtaxi
Kleenex's 'Unlikely Best Friends' video is the newest from its Messages of Care campaign. As a tissue brand, it's fitting that tear-triggering commercials are produced and this one is definitely no exception.
This story tells of Chance, a dog that was hit by a car and left for dead at the side of the road. Luckily, the dog survived, but he was left paraplegic and now requires a special harness to help him get around.
Chance found a best friend in an owner who is also paraplegic and requires a wheelchair to get around. Despite the challenges they share, the pair is as active as ever and does not let physical handicaps get in their way.
This story tells of Chance, a dog that was hit by a car and left for dead at the side of the road. Luckily, the dog survived, but he was left paraplegic and now requires a special harness to help him get around.
Chance found a best friend in an owner who is also paraplegic and requires a wheelchair to get around. Despite the challenges they share, the pair is as active as ever and does not let physical handicaps get in their way.
Trend Themes
1. Tear-triggering Commercials - Opportunity for brands to create emotional and compassionate advertisements that resonate with consumers.
2. Specialized Pet Products - Growing market for products designed for pets with special needs, such as harnesses for disabled animals.
3. Inclusive Advertising - Opportunity for brands to feature diverse and underrepresented individuals in their campaigns in order to promote inclusivity and empowerment.
Industry Implications
1. Tissue Brands - Opportunity for tissue brands to leverage emotional storytelling and messages of care to differentiate themselves in the market.
2. Pet Care Industry - Opportunity for pet care companies to develop specialized products and services for disabled pets, tapping into a niche market.
3. Advertising Industry - Opportunity for advertising agencies to create inclusive and empowering campaigns that feature diverse individuals and tell inspiring stories.
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