A New Series Entices Audiences with Its Persona Synthetics Branding
Rebecca Byers — July 8, 2015 — Marketing
References: brandchannel
Humans is an upcoming ABC television series that used fake advertisements for an artificial intelligence brand called Persona Synthetics in order to create buzz with audiences. First rolling out a series of YouTube ads that advertised the lifelike qualities and capabilities of the robots, the ABC-produced series is a science fiction drama about the industrial robots and their everyday uses.
Depicted doing everything from cleaning up around the house to looking after children, the Persona Synthetics commercials are unsettling in a way that can't be explained. By setting up the series with an eerie take on a potential soon reality that is so unsettling, ABC and Humans are able to ensnare audiences with that first emotional connection.
The use of the fake branding for Persona Synthetics is an example of emotional marketing, as ABC's clever rollout speaks directly to the heart of consumers and namely, their fear of a future defined by AI robots.
Depicted doing everything from cleaning up around the house to looking after children, the Persona Synthetics commercials are unsettling in a way that can't be explained. By setting up the series with an eerie take on a potential soon reality that is so unsettling, ABC and Humans are able to ensnare audiences with that first emotional connection.
The use of the fake branding for Persona Synthetics is an example of emotional marketing, as ABC's clever rollout speaks directly to the heart of consumers and namely, their fear of a future defined by AI robots.
Trend Themes
1. Emotional Marketing - The use of fake branding for Persona Synthetics demonstrates the power of emotional marketing to captivate consumers.
2. Artificial Intelligence - The advertisements for Persona Synthetics highlight the potential of AI robots and their impact on everyday lives.
3. Science Fiction Drama - The TV series Humans introduces audiences to a futuristic world with industrial robots, offering storytelling opportunities in the science fiction genre.
Industry Implications
1. Entertainment - The success of the Humans TV series indicates opportunities for captivating audiences through unique and intriguing storylines.
2. Marketing and Advertising - The fake branding of Persona Synthetics showcases the creativity and effectiveness of innovative marketing strategies.
3. Technology - The focus on artificial intelligence in the ads creates a platform for exploring advancements and implications of AI technology.
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