VR in the hospitality space is transforming guest experiences
Trend - Brands in the hospitality space, particularly hotel brands, are incorporating Virtual Reality programs and benefits into their offerings in order to enhance guests' experience. The use of VR technology in this way enables hospitality brands to accelerate the already-immersive nature of travelling.
Insight - Millennials and Gen Z in particular are placing an increased emphasis on authentic travel--particularly as homestay accommodation industries have grown over the years. Being immersed in local cultures is crucial to these demographics, and so in order for them to be motivated to experience the more traditional travel industry, they require additional benefits and experiences.
Insight - Millennials and Gen Z in particular are placing an increased emphasis on authentic travel--particularly as homestay accommodation industries have grown over the years. Being immersed in local cultures is crucial to these demographics, and so in order for them to be motivated to experience the more traditional travel industry, they require additional benefits and experiences.
Workshop Question - How could your brand enhance its product/service or campaigns through the use of VR?
Trend Themes
1. Immersive VR Experiences - The rise of VR technology creates opportunities for hotels and hospitality brands to offer guests immersive travel experiences, bringing local cultures to life and enhancing the overall travel experience.
2. Ar-enhanced Hotel Experiences - Hotels partnering with premium brands to offer AR experiences to guests enables them to curate their own in-room experiences, and provides unique marketing opportunities for both brands involved.
3. Virtual Event Planning - Tools that utilize VR technology can enhance the visualization of event spaces and improve planning, allowing for a more immersive experience for event guests.
Industry Implications
1. Hospitality - VR and AR technology can enhance the guest experience, providing immersive travel experiences and customized in-room experiences for hotels and hospitality brands.
2. Event Planning - Virtual event planning tools can improve the event planning process by allowing for better visualization of event spaces and improving coordination and communication between event planners.
3. Gaming and Casinos - Virtual reality technology is creating unique gaming experiences within traditional casinos and entertainment venues, providing interactive and immersive experiences for players.
