Expedia is Encouraging Travelers to Discover the 'Vegas You'
Laura McQuarrie — September 7, 2016 — Marketing
References: expedia & marketingmag
As part of its 'Discover the Vegas You' campaign, Expedia.ca released a series of fun posters that are split down the middle, showing the same person having two radically different kinds of experiences—with the ones based in Vegas being much more exhilarating. For instance, one poster depicts a man eating a run-of-the-mill meal, while his counterpart in Vegas is enjoying himself with a much more lavish dining experience.
The campaign posters are designed to point travelers to a page on the Canadian Expedia website that highlights the gems of Vegas tourism. This includes guides for "hotels for the shopaholics," as well as "hotels for bachelor(ette) bashes."
While Expedia has not put much of a focus on Millennial consumers in the past, this campaign is aimed at helping this demographic see that it's possible to the exact kinds of experiences that they want when traveling.
The campaign posters are designed to point travelers to a page on the Canadian Expedia website that highlights the gems of Vegas tourism. This includes guides for "hotels for the shopaholics," as well as "hotels for bachelor(ette) bashes."
While Expedia has not put much of a focus on Millennial consumers in the past, this campaign is aimed at helping this demographic see that it's possible to the exact kinds of experiences that they want when traveling.
Trend Themes
1. Personalized Travel Experiences - Expedia's split personality travel posters highlight the potential for travelers to have tailored experiences based on their preferences and interests.
2. Millennial-focused Travel Campaigns - Expedia's 'Discover the Vegas You' campaign targets Millennials by showcasing unique and exciting experiences available in Vegas.
3. Emphasizing Destination Highlights - Expedia's campaign utilizes split posters to highlight the best attractions and activities offered in Vegas, encouraging travelers to explore the city beyond the ordinary.
Industry Implications
1. Online Travel Booking - The personalized travel experiences highlighted by Expedia's campaign present opportunities for online travel booking platforms to innovate and enhance their offerings.
2. Hospitality and Tourism - Expedia's Millennial-focused approach to travel campaigns creates opportunities for the hospitality and tourism industry to cater to the unique preferences and expectations of this demographic.
3. Destination Marketing - Expedia's emphasis on showcasing the highlights of Vegas through split posters opens up opportunities for destination marketing organizations to create compelling campaigns that highlight the unique aspects of their destinations.
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