Perrier-Jouët's 'Eden' VR Experience Transports Guests Underground
Laura McQuarrie — May 11, 2018 — Marketing
References: multivu
As part of Tokyo Design Week, Perrier-Jouët is launching a multi-sensory event at the Trunk Hotel that gives guests the chance to transport themselves from the heart of Japan’s busy capital city to Épernay, France via virtual reality.
The experience dubbed 'Art of the Wild' is a fusion of nature, digital media and art. Within the physical space, guests will be treated to an immersive setting that captures the feel of an enchanted urban garden.
By putting on a VR headset, guests may dive deep into Eden, the secret cellar where the Maison's most prized vintages are kept. Those who take the opportunity to explore the virtual underground world and its dreamy garden will have the chance to win a trip to Perrier-Jouët's Maison Belle Epoque.
The experience dubbed 'Art of the Wild' is a fusion of nature, digital media and art. Within the physical space, guests will be treated to an immersive setting that captures the feel of an enchanted urban garden.
By putting on a VR headset, guests may dive deep into Eden, the secret cellar where the Maison's most prized vintages are kept. Those who take the opportunity to explore the virtual underground world and its dreamy garden will have the chance to win a trip to Perrier-Jouët's Maison Belle Epoque.
Trend Themes
1. Immersive VR Experiences - Developing immersive virtual reality experiences for consumers to transport themselves to different locations and environments.
2. Fusion of Nature and Digital Media - Combining elements of nature and digital media to create unique and engaging experiences for consumers.
3. Interactive Art Installations - Creating interactive art installations that offer a multi-sensory experience for visitors.
Industry Implications
1. Hospitality - The hospitality industry can use immersive VR experiences to enhance guest experiences and create unique offerings.
2. Wine and Spirits - The wine and spirits industry can utilize VR technology to showcase their products and offer virtual tastings and experiences.
3. Art and Design - The art and design industry can incorporate technology and digital media into their installations to create interactive and immersive experiences.
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