Dental care with integrated technology helps provide streamlined sanitation
Trend - Speaking to concerns over sanitation and hygiene, brands are integrating technology into dental care accessories in order to sanitize and cleanse hygiene products. These products offer simple ways to better their consumer's hygienic practices which speaks to the consumer need for using clean and efficient products.
Insight - In the modern world, consumers expect multiple functions from the items they choose to purchase, particularly those that are integrated with tech. These functions eliminate steps for busy consumers, and ensure that the investments they're making into brands and products meet their expectations for efficiency. At a time when personal and professional responsibilities tend to clash with self-care routines that are increasingly popular, products that prioritize function and convenience are particularly appealing.
Insight - In the modern world, consumers expect multiple functions from the items they choose to purchase, particularly those that are integrated with tech. These functions eliminate steps for busy consumers, and ensure that the investments they're making into brands and products meet their expectations for efficiency. At a time when personal and professional responsibilities tend to clash with self-care routines that are increasingly popular, products that prioritize function and convenience are particularly appealing.
Workshop Question - How can your brand integrate technology into your products/services in order to automate your consumer's tedious tasks?
Trend Themes
1. Hygiene-optimizing Toothbrushes - The trend of optimizing toothbrushes for hygiene and convenience to save time and provide better disinfection and sterilization opportunities creates opportunities for brands to attract consumers who prioritize efficient and sanitary products.
2. Stain Prevention Teeth Whiteners - The trend of focusing on long-term stain prevention along with teeth whitening provides opportunities for brands to meet consumer needs for products with multiple functions and upstream ways to avoid tooth blemishing.
3. Self-sanitizing Toothbrush Systems - The trend of developing self-sanitizing toothbrush systems that are visually simple and easy to use and maintain provides opportunities for brands to create solutions for consumers looking for hygienic and uncomplicated oral hygiene products.
Industry Implications
1. Health Tech - The health tech industry can leverage the trend of integrating technology into dental care accessories to improve efficiency and hygienic practices.
2. Personal Care - The personal care industry can benefit from trends that prioritize multi-functional, convenient, and visually simple products that meet consumer expectations for hygiene, health, and time-saving.
3. Retail - The retail industry can explore opportunities for grocery or hypermarket chains to partner with oral care product manufacturers in order to provide customers with more accessible and affordable yet premium care options.
