The use of lavender as a flavor enters CPG and the QSR space
Trend - Brands in QSR and CPG are taking note of the growing popularity of lavender as a flavor in artisanal food spaces, and are adopting it into their own products. The expansion of this flavor comes as brands adapt to the increasingly wellness-minded nature of modern consumers' consumption habits.
Insight - The QSR space isn't typically known for offering luxury food and beverages. Because of its focus on quick and affordable foods, consumers often associate it with convenience--however on the flip side of that is that it's commonly understood that QSRs are unhealthy. The introduction of elevated ingredients into the traditional QSR model is able to shift consumer perception to a more positive direction.
Insight - The QSR space isn't typically known for offering luxury food and beverages. Because of its focus on quick and affordable foods, consumers often associate it with convenience--however on the flip side of that is that it's commonly understood that QSRs are unhealthy. The introduction of elevated ingredients into the traditional QSR model is able to shift consumer perception to a more positive direction.
Workshop Question - How could your brand adopt a growing trend in the artisanal space?
Trend Themes
1. Floral Flavors - Brands are taking note of the growing popularity of floral flavors in artisanal food spaces, and are adopting it into their own products.
2. Health-conscious Convenience - The introduction of elevated ingredients into the traditional QSR model is able to shift consumer perception to a more positive direction.
3. Low-calorie, Bold Flavor - Many health-conscious consumers are looking for bold flavor experiences that are low in calories and sugar.
Industry Implications
1. Food and Beverage - Floral, artisanal flavors and low-calorie, bold flavors are trends within the food and beverage industry.
2. Quick Service Restaurants - The QSR space has opportunities to shift consumer perception to a more positive direction with the introduction of elevated ingredients and health-conscious options.
3. Wellness and Self-care - Health-conscious consumers looking for low-calorie, bold flavors suggest a trend within the wellness and self-care industry.
