AC Hotels by Marriott and KORRES Launched a Line of Bath Products
Laura McQuarrie — June 6, 2018 — World
References: achotels.marriott & prnewswire
AC Hotels by Marriott and modern Greek apothecary KORRES came together to create a line of hotel bath amenities for guests, which will be making their debut across select locations across United States, including the newly opened AC Hotel New York Times Square.
For KORRES' first-ever national US hotel collaboration, it created a fresh citrus shower gel, as well as a shampoo and conditioner powered by aloe vera extract and provitamin B5. The range also includes a cleansing body milk, as well as a soap.
In addition to being able to find the products at various AC Hotels, consumers can get their hands on the AC x KORRES travel amenities kit at AC Stores in select US markets. In some places, the products will be available in bulk dispensers, so as to reduce plastic waste and support Marriott International's commitment to sustainability.
For KORRES' first-ever national US hotel collaboration, it created a fresh citrus shower gel, as well as a shampoo and conditioner powered by aloe vera extract and provitamin B5. The range also includes a cleansing body milk, as well as a soap.
In addition to being able to find the products at various AC Hotels, consumers can get their hands on the AC x KORRES travel amenities kit at AC Stores in select US markets. In some places, the products will be available in bulk dispensers, so as to reduce plastic waste and support Marriott International's commitment to sustainability.
Trend Themes
1. Hotel-branded Bath Amenities - Creating personalized and unique hotel bath amenities for guests can lead to increased brand loyalty and stand out from other hotels.
2. Eco-sustainable Packaging and Dispensing - Reducing plastic waste through bulk dispensers or eco-friendly packaging can attract environmentally conscious guests and reduce overall costs.
3. National Collaborations Between Brands - Partnering with well-known or established brands on a national level can increase visibility and customer reach for both companies.
Industry Implications
1. Hospitality - Hotels and resorts can partner with brands to offer guests personalized and eco-friendly bath amenities that promote luxury and sustainability.
2. Consumer Goods/retail - Creating a line of hotel bath amenities that are also available for purchase in retail stores can increase brand awareness and product sales.
3. Eco-friendly Packaging - Reducing plastic waste through bulk dispensers or eco-friendly packaging can appeal to environmentally conscious customers and promote sustainability in various industries.
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