Tech-enhanced tools make construction more accessible
Trend - Tech-powered tools are allowing consumers safety and independence in constructing personal projects.
The incorporation of technology and design in the home tools space is broadening the market for consumption, as it prioritizes accessibility for demographics less familiar with their use.
Insight - Modern consumers, particularly Millennials and Gen Z, are used to leveraging technology to enhance their skillsets and to learn how to complete unfamiliar tasks. These consumers are open to relying on technology for education to increase their independence and reduce costs related to simple home-related tasks.
The incorporation of technology and design in the home tools space is broadening the market for consumption, as it prioritizes accessibility for demographics less familiar with their use.
Insight - Modern consumers, particularly Millennials and Gen Z, are used to leveraging technology to enhance their skillsets and to learn how to complete unfamiliar tasks. These consumers are open to relying on technology for education to increase their independence and reduce costs related to simple home-related tasks.
Workshop Question - What ideas can your brand come up with to try to diversify your consumer base?
Trend Themes
1. Tech-powered Tools - Increasing popularity of tech-powered tools for construction and home-related tasks is providing accessibility and independence to consumers who are less familiar with manual tools.
2. Ergonomic and Fatigue-reducing Tools - Growing demand for ergonomic and fatigue-reducing tools like lightweight hammers is providing a niche market with new product opportunities.
3. Battery-powered Lawn Care Products - Emerging technologies in battery power are providing lawn care industry with innovative product opportunities.
Industry Implications
1. Construction Tools and Home Improvement Products - Businesses operating in the construction and home improvement industry can provide innovative tech-powered tools to customers of all ages especially millennials and Gen Z.
2. Tool Manufacturing Industry - Tool manufacturing companies can leverage ergonomic designs and fatigue reduction technology to meet the growing demand for specialty tools.
3. Lawn Care Industry - Lawn care companies can incorporate innovative battery-powered technology into their products, providing convenience and eco-friendly options for customers.
5 Featured, 45 Examples:
189,861 Total Clicks
Date Range:
Jan 16 — May 19
Trending:
Average
Consumer Insight Topics:
