Sugarcane is being used as a naturally-sourced plastic-alternative
Trend - Brands using sugarcane fiber, a byproduct of sugar production, for a sustainable substitute for plastic. Such innovations highlight how brands are leveraging natural resources to reduce their ecological footprint to align with the value consumers are placing on being eco-conscious.
Insight - As consumers try to lead more environmentally conscious lives, they are turning to brands to support their pursuits. Consumers are increasingly expecting brands to lead the way in sustainable initiatives and to leverage their resources to develop innovations that will benefit the environment. This is especially poignant as more consumers are 'buycotting,' which is the act of only or mostly engaging with brands that are doing right in the world.
Insight - As consumers try to lead more environmentally conscious lives, they are turning to brands to support their pursuits. Consumers are increasingly expecting brands to lead the way in sustainable initiatives and to leverage their resources to develop innovations that will benefit the environment. This is especially poignant as more consumers are 'buycotting,' which is the act of only or mostly engaging with brands that are doing right in the world.
Workshop Question - Consider how your brand could take inspiration from natural resources to reduce your brand’s environmental impact.
Trend Themes
1. Sugarcane-based Packaging - Brands are favoring the use of sugarcane-based materials for a more eco-friendly packaging solution.
2. Multipurpose Sustainable Packaging - The demand for more sustainable packaging options has given rise to multipurpose ranges that offer accountability.
3. Home Compostable Packaging - Brands like Bscly are moving towards home compostable packaging to give consumers a more accessible and responsible way of disposing of packaging materials.
Industry Implications
1. Packaging - Packaging companies have an opportunity to develop more sustainable and environmentally-friendly packaging solutions using sugarcane or other eco-friendly materials.
2. Beauty and Personal Care - Beauty and personal care brands can connect with environmentally-conscious consumers by using sugarcane-based materials for their packaging or developing more sustainable options.
3. Pet Products - Pet product brands can appeal to mindful, environmentally-conscious consumers by using sugarcane-based or other sustainable materials for their packaging.
6 Featured, 53 Examples:
172,311 Total Clicks
Date Range:
Feb 18 — Apr 20
Trending:
Warm
Consumer Insight Topics:
