Water products and cleansing tools rely on chemical-free claims
Trend - There has been an increased occurrence across the water products relying on claims of being 'free-from-chemicals.' Chemical-free claims on water products tend to take on a broad definition. This speaks to an emerging phenomenon where consumers prioritize a desire for claims to clean.
Insight - Consumers are increasingly more informed about the food industry due to the digital accessibility of information. As a result, they are becoming more health-conscious and proactively curating diets based on wellness goals. Clean ingredients are a priority in this regard, as the modern consumer is less focused on weight loss and more focused on general health.
Insight - Consumers are increasingly more informed about the food industry due to the digital accessibility of information. As a result, they are becoming more health-conscious and proactively curating diets based on wellness goals. Clean ingredients are a priority in this regard, as the modern consumer is less focused on weight loss and more focused on general health.
Workshop Question - Brainstorm ways to make your offering more 'clean' without spreading misinformation.
Trend Themes
1. Chemical-free Water - Rising popularity of water products and cleansing tools that rely on chemical-free claims.
2. Smart & Sustainable Water Purifiers - Increased demand for purifiers that offer advanced features, connectivity to smartphones, are eco-friendly, and use renewable/sustainable resources.
3. Fast and Portable Water Purification - Growing interest in outdoor adventure and travel activities have lead to demand for ultra-fast and portable water purifiers.
Industry Implications
1. Water Purification Industry - Manufacturers can explore smart and sustainable water purifiers to cater to health-conscious consumers who value eco-friendly products.
2. Outdoor/travel Industry - Companies can innovate fast and portable ultra-violet purifiers to tap into the rising interest in outdoor adventure activities and environmental conservation.
3. Public Spaces - Businesses can develop AquiSense-type disinfection systems to provide ultra-pure drinking water for public spaces.
