Modern businesses and innovations prompt solutions for homeless people
Trend - Brands across industries are taking the emerging technologies and business solutions that have become popular in the modern age, and adapting them into models that aim to empower people without homes.
Insight - Inadequate (or nonexistent) housing is an issue around the world, and community and tech developments most often go to financially well-off individuals and regions. Young consumers in particular are increasingly vocal about such disparities, and calling out the inequalities that exist within the institutions that govern them. Brands that offer solutions to both local and global crises aren't just helping vulnerable populations, they're also viewed as more authentic by younger audiences who expect businesses and wealthy individuals to contribute to the greater good.
Insight - Inadequate (or nonexistent) housing is an issue around the world, and community and tech developments most often go to financially well-off individuals and regions. Young consumers in particular are increasingly vocal about such disparities, and calling out the inequalities that exist within the institutions that govern them. Brands that offer solutions to both local and global crises aren't just helping vulnerable populations, they're also viewed as more authentic by younger audiences who expect businesses and wealthy individuals to contribute to the greater good.
Workshop Question - How could your brand better cater to important social causes?
Trend Themes
1. Social Responsibility - Businesses are responding to the social responsibility of contributing to solutions for global crises by leveraging their technology and business acumen to address social problems.
2. Micro-living - The trend towards micro-living and efficient use of space is creating disruptive innovation opportunities for affordable housing solutions for disadvantaged populations including the homeless.
3. Collaborative Spaces - The growing trend towards collaborative spaces is being used for social innovation, with spaces and programs designed to promote community and address social issues like homelessness.
Industry Implications
1. Real Estate - Real estate businesses can leverage their resources and use trends towards micro-living and affordable housing solutions to provide innovative shelter to homeless populations.
2. Culinary - Culinary businesses can offer training and job opportunities to marginalized populations while providing innovative food services to consumers.
3. Technology - Technology companies can leverage their platforms to create efficient and convenient solutions for homeless individuals to find shelter and social services.
5 Featured, 38 Examples:
240,866 Total Clicks
Date Range:
Jan 16 — May 19
Trending:
Warm
Consumer Insight Topics:
