The haircare industry adopts tech to customize the analysis of hair
Trend - Brands in the hair care industry are adopting smart technology to better analyze the hair of customers, whether in salons or in items designed for consumers to use at home. These products come as consumers increasingly prioritize tech-powered customization.
Insight - Consumers are increasingly turning to technology to supplement human expertise in order to maximize the benefits of the products and services they choose to purchase. Though human elements are still crucial to most consumer products, assessments and services--reinforcing them with smart technology is able to remove some perceived human bias, and this processes enhances trust between the brand and its customers.
Insight - Consumers are increasingly turning to technology to supplement human expertise in order to maximize the benefits of the products and services they choose to purchase. Though human elements are still crucial to most consumer products, assessments and services--reinforcing them with smart technology is able to remove some perceived human bias, and this processes enhances trust between the brand and its customers.
Workshop Question - How could your brand use tech to enhance trust in its products/services?
Trend Themes
1. Tech-powered Customization - Consumers are increasingly turning to technology to supplement human expertise in order to maximize the benefits of the products and services they choose to purchase.
2. Data-driven Personalized Analysis - A growing number of beauty brands are turning to data-driven technologies to provide customized insights rather than rely on an expert's opinion.
3. At-home Analysis - At-home analysis kits are emerging as a popular way for consumers to gain insight into their health and beauty needs.
Industry Implications
1. Beauty Industry - Beauty brands are at the forefront of using technology to offer personalized, data-driven solutions for consumers.
2. Health and Wellness Industry - The use of data-driven technology to offer at-home analysis kits is transforming the health and wellness industry.
3. Smart Home Industry - The trend towards tech-powered customization is driving the smart home industry to create more personalized solutions for consumers.
