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Beet-Based Performance

Performance-enhancing beverages and supplements adopt beet formulations

Trend - Beet-based drinks that aim to boost performance and aid recovery during exercise are on the rise, coming on the tails of beets' adoption into the world of "superfood" marketing. The nutrient-rich nature of the root vegetable, as well as its growing prioritization in the wellness space, caters to health-conscious consumers who prefer familiar performance-enhancing alternatives.

Insight - As consumers turn to "clean" diets and natural products, they're increasingly concerned with the items they purchase having ingredients or elements that are immediately recognizable to them. Making purchase decisions based on what's already familiar is of comfort to consumers who are seeking out alternatives to what they perceive to be products that are unaligned with their chosen lifestyles.
Workshop Question - Consider an unlikely but familiar ingredient or element your brand could adopt into its own product lines.
Trend Themes
1. Plant-based Supplements for Athletes - As consumers turn to clean eating and natural foods, the use of plant-based supplements that enhance athletic performance and can aid in post-workout recovery are on the rise.
2. Beet-based Performance Enhancers - Beetroot-based drinks, powders, and supplements are on the rise for their ability to increase blood flow, mitigate lactic acid, and improve endurance and strength.
3. Convenient and Nutrient-dense Powdered Beverages - With the rise of busy lifestyles and an emphasis on nutrition, beverages in powdered form are on the rise as a convenient and clean source of energy and nutrients.
Industry Implications
1. Sports and Athletic Performance - The sports industry can benefit from developing natural and clean plant-based supplements that cater to a health-conscious consumer base.
2. Wellness and Holistic Health - Beet-based supplements and drinks are catering to a wellness market that prioritizes natural and plant-based ingredients in their food and supplements.
3. Beverage and Supplement Manufacturing - Manufacturers can evaluate and develop beet-based supplements and powdered beverages that cater to consumers seeking functional and natural ingredients to supplement their diets.
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 48 Examples:
72,428 Total Clicks
Date Range:
Jul 17 — Aug 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

Beet Nitrate Endurance Drinks
Beet Nitrate Endurance Drinks
The Mode Endurance & Power Booster Helps You Push Past Limits
Natural energy supplements are being touted as a far better alternative to traditional energy and sports drinks in order to increase performance when it comes to sports, which the Mode Endurance &... MORE
Blood Flow Enhancement Supplements
Blood Flow Enhancement Supplements
The VitalFit RedRood Blend Keeps Lactic Acid Levels Low
The VitalFit RedRood pre-workout supplement has been developed as a plant-powered product for athletes seeking to optimize their performance and fight back against muscle fatigue. Made with a blend... MORE
Powdered Juice Mixes
Powdered Juice Mixes
Smart Pressed Juice Powder is Convenient and Nutrient-Dense
When it comes to enjoying fruit and vegetable juice, it’s ideal to freshly press one’s own choice of fruits and vegetables or visit a juice bar that can prepare one’s order on the... MORE
Potato-Based Drink Mixes
Potato-Based Drink Mixes
Revere Makes Energizing Drink Mixes with a Sweet Potato Base
Revere sets itself apart as a maker of pre- and post-workout drinks by sharing the benefits of fuelling oneself with clean, whole foods. As Revere CEO Matthew Scott puts it: “We are not... MORE
Sport-Enhancing Beetroot Supplements
Sport-Enhancing Beetroot Supplements
AltRed is Made with the Phytonutrient Betalain
The AltRed beetroot supplement has been created to offer athletes and sports enthusiasts alike with a plant-based way to enhance their performance by harnessing the power of a vibrant vegetable... MORE
Performance-Boosting Beet Juices
Performance-Boosting Beet Juices
Juice Performer's Beverages Support Increased Stamina & Strength
Beet juices are known to be powerfully cleansing for the liver, as well as useful for improving blood flow, lowering blood pressure and much more. Juice Performer sets itself apart by sharing... MORE

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