Performance-enhancing beverages and supplements adopt beet formulations
Trend - Beet-based drinks that aim to boost performance and aid recovery during exercise are on the rise, coming on the tails of beets' adoption into the world of "superfood" marketing. The nutrient-rich nature of the root vegetable, as well as its growing prioritization in the wellness space, caters to health-conscious consumers who prefer familiar performance-enhancing alternatives.
Insight - As consumers turn to "clean" diets and natural products, they're increasingly concerned with the items they purchase having ingredients or elements that are immediately recognizable to them. Making purchase decisions based on what's already familiar is of comfort to consumers who are seeking out alternatives to what they perceive to be products that are unaligned with their chosen lifestyles.
Insight - As consumers turn to "clean" diets and natural products, they're increasingly concerned with the items they purchase having ingredients or elements that are immediately recognizable to them. Making purchase decisions based on what's already familiar is of comfort to consumers who are seeking out alternatives to what they perceive to be products that are unaligned with their chosen lifestyles.
Workshop Question - Consider an unlikely but familiar ingredient or element your brand could adopt into its own product lines.
Trend Themes
1. Plant-based Supplements for Athletes - As consumers turn to clean eating and natural foods, the use of plant-based supplements that enhance athletic performance and can aid in post-workout recovery are on the rise.
2. Beet-based Performance Enhancers - Beetroot-based drinks, powders, and supplements are on the rise for their ability to increase blood flow, mitigate lactic acid, and improve endurance and strength.
3. Convenient and Nutrient-dense Powdered Beverages - With the rise of busy lifestyles and an emphasis on nutrition, beverages in powdered form are on the rise as a convenient and clean source of energy and nutrients.
Industry Implications
1. Sports and Athletic Performance - The sports industry can benefit from developing natural and clean plant-based supplements that cater to a health-conscious consumer base.
2. Wellness and Holistic Health - Beet-based supplements and drinks are catering to a wellness market that prioritizes natural and plant-based ingredients in their food and supplements.
3. Beverage and Supplement Manufacturing - Manufacturers can evaluate and develop beet-based supplements and powdered beverages that cater to consumers seeking functional and natural ingredients to supplement their diets.
