Six Hundred Four Launched an Experience That Fuses eCommerce and VR
Laura McQuarrie — April 27, 2018 — Fashion
References: secure.methodvisual & sixhundredfour
Six Hundred Four, a sneaker brand that partners with local artists to create limited-edition sneakers, launched a virtual reality sneaker gallery experience that offers a fun way for consumers to explore its flagship space.
The unique experience is a fusion of both e-commerce and virtual reality, yet it does not require people to put on a headset. Since the coming together of e-commerce and VR typically requires one to be chosen over the other, Six Hundred Four found a way to successfully marry the two in an artful setting.
As Six Hundred Four founder James Lepp says: "I rarely use my VR headset because it requires a controlled space to use it properly. We didn't want to have that constraint. Instead, our experience can be used anywhere, any time, on any device."
The unique experience is a fusion of both e-commerce and virtual reality, yet it does not require people to put on a headset. Since the coming together of e-commerce and VR typically requires one to be chosen over the other, Six Hundred Four found a way to successfully marry the two in an artful setting.
As Six Hundred Four founder James Lepp says: "I rarely use my VR headset because it requires a controlled space to use it properly. We didn't want to have that constraint. Instead, our experience can be used anywhere, any time, on any device."
Trend Themes
1. E-commerce and VR Fusion - The fusion of e-commerce and virtual reality creates immersive and interactive experiences for consumers without the need for headsets.
2. Artful Virtual Reality Experiences - The integration of virtual reality technology with artistic settings provides unique and engaging experiences for consumers.
3. Anywhere, Anytime VR Experiences - Virtual reality experiences that can be accessed on any device and at any location offer convenience and accessibility for consumers.
Industry Implications
1. Retail - The retail industry can leverage the fusion of e-commerce and virtual reality to enhance online shopping experiences and increase customer engagement.
2. Art and Culture - The art and culture industry can utilize artful virtual reality experiences to showcase artworks in a more immersive and interactive way, attracting a wider audience.
3. Technology - The technology industry can develop VR platforms and devices that enable consumers to access virtual reality experiences anytime and anywhere, without the need for specific hardware.
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