The Marriott Announced a Unified Hotel Reward Points Program
Ellen Smith — April 26, 2018 — World
References: news.marriott
Frequent travelers will soon be able to redeem their accumulating loyalty reward points for the Marriott, Ritz Carlton or the Starwood hotel, as the brands announced a unified program which will combine the hotel rewards points from all three brands.
The Marriott International recently made this announcement, and informed consumers that the new loyalty reward program will begin on August 1st, under a new name. This move will combine the points consumers have accumulated from all 6,500 hotels, across 127 countries. “We listened to the travel aspirations of our members and set our sights on unlocking the full potential of our loyalty programs.” spoke The Marriott International's Senior Vice President of Global Loyalty, David Flueck. Through the unified program consumers can reach elite status and earn points quicker.
Image Credit: Marriott International
The Marriott International recently made this announcement, and informed consumers that the new loyalty reward program will begin on August 1st, under a new name. This move will combine the points consumers have accumulated from all 6,500 hotels, across 127 countries. “We listened to the travel aspirations of our members and set our sights on unlocking the full potential of our loyalty programs.” spoke The Marriott International's Senior Vice President of Global Loyalty, David Flueck. Through the unified program consumers can reach elite status and earn points quicker.
Image Credit: Marriott International
Trend Themes
1. Unified Hotel Loyalty Rewards - Opportunity for travel brands to create a unified loyalty rewards program, combining points from multiple hotels.
2. Enhanced Elite Status - Chance for hotels to offer enhanced elite status privileges to loyal customers through unified rewards programs.
3. Global Loyalty Programs - Demand for loyalty rewards programs that span multiple countries, offering consistent benefits to travelers.
Industry Implications
1. Hospitality - Disruptive innovation opportunity for hotels to revamp loyalty programs and attract frequent travelers.
2. Travel - Opportunity for travel agencies and booking platforms to partner with hotels and offer a unified loyalty rewards experience.
3. Technology - Potential for technology companies to develop platforms that integrate and manage loyalty rewards across multiple hotel brands.
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