Amazon Set Up Interactive Virtual Reality Kiosks for Amazon Prime Day
Laura McQuarrie — July 16, 2018 — Marketing
References: amazon.in & thecurrentdaily
Amazon Prime Day is a highly anticipated global shopping event that exclusively gives members access to deep discounts over the course of a day and a half—and to make the e-shopping experience all the more enticing this year, Amazon set up 10 virtual reality kiosks in various shopping malls.
Inside the fantastical VR world, people are invited into a virtual reality store on a hot air balloon, where they have the chance to view and virtually get their hands on a number of products. Big and small, the assortment included everything from smartphones to large-scale home appliances like refrigerators.
Amazon's Prime Day VR kiosks provide a look at the future of shopping, as the experience provides a tangible way for consumers to get to know the products they may be interested in seeing beyond a static webpage.
Inside the fantastical VR world, people are invited into a virtual reality store on a hot air balloon, where they have the chance to view and virtually get their hands on a number of products. Big and small, the assortment included everything from smartphones to large-scale home appliances like refrigerators.
Amazon's Prime Day VR kiosks provide a look at the future of shopping, as the experience provides a tangible way for consumers to get to know the products they may be interested in seeing beyond a static webpage.
Trend Themes
1. Virtual Reality Shopping - Opportunity to create immersive shopping experiences through virtual reality technology.
2. Enhanced Product Visualization - Potential to transform the online shopping experience by allowing customers to virtually interact with products before purchasing.
3. Interactive Retail Experiences - Disruptive innovation opportunity to engage customers in interactive and immersive retail environments.
Industry Implications
1. E-commerce - Potential for e-commerce platforms to adopt virtual reality technology to enhance the shopping experience.
2. Retail - Opportunity for retailers to create interactive in-store experiences using virtual reality kiosks.
3. Consumer Electronics - Potential for consumer electronics companies to utilize virtual reality technology to showcase and demonstrate products.
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