Voice-controlled play is seen in everything from board to video games
Trend - Voice-controlled gaming systems are increasingly popular, and are used to update traditional gaming formats or create systems that are entirely new. This shift comes as voice-activated technology permeates the home, with consumers now expecting more personal interactions with their play-based rituals.
Insight - The ubiquitous nature of voice-activated technology has made it so that consumers interact with it at home, in their shopping experiences, and even at work. Having become accustomed to this technology and the day-to-day conveniences it enables, consumers are now looking for ways in which it can enhance their recreational activities. This level of elevated interactivity ensures that consumers are more immersed in the activities they're taking part in.
Insight - The ubiquitous nature of voice-activated technology has made it so that consumers interact with it at home, in their shopping experiences, and even at work. Having become accustomed to this technology and the day-to-day conveniences it enables, consumers are now looking for ways in which it can enhance their recreational activities. This level of elevated interactivity ensures that consumers are more immersed in the activities they're taking part in.
Workshop Question - How could your brand better utilize voice-controlled technology?
Trend Themes
1. Voice-activation Technology - The rise of voice-activation technology in personal and household contexts is causing consumers to expect more personal interactions in their recreational activities, leading to innovative gaming experiences.
2. Holographic Gaming Assistants - Holographic gaming assistants are increasingly popular, providing players with an immersive experience through augmented reality and AI technology.
3. Projector-integrated Consoles - Conceptual gaming consoles with projectors have been designed to streamline home entertainment experiences, and make gaming more portable.
Industry Implications
1. Gaming Industry - As consumers look for more immersive gaming experiences, utilizing voice-activated and holographic gaming technology can provide new and innovative ways of gameplay.
2. Entertainment Industry - Projector-integrated gaming consoles have the potential to transform the television and movie viewing experience in the home.
3. Educational Industry - Voice-activated, historical and educational gaming concepts can provide interactive learning experiences both at home and at school.
