Hair care brands adopt probiotic ingredients in their product ranges
Trend - With their popularity in food and skincare products, probiotics are now being incorporated into topical hair and scalp treatments. Purported to enhance the appearance and strength of hair, the use of probiotics in this capacity allows for hair care brands to take advantage of consumers' familiarity with live cultures, in a way that's still distinct.
Insight - If consumers are already familiar with an item in one industry, seeing it adapted in a seemingly unrelated industry is able to capture attention, without being scared away if the item is more of a novelty purchase. When consumers have a base understanding of the functions and benefits of a product or ingredient in one space, the already-established comfort makes it so that they're more likely to experiment with it in other formats.
Insight - If consumers are already familiar with an item in one industry, seeing it adapted in a seemingly unrelated industry is able to capture attention, without being scared away if the item is more of a novelty purchase. When consumers have a base understanding of the functions and benefits of a product or ingredient in one space, the already-established comfort makes it so that they're more likely to experiment with it in other formats.
Workshop Question - How could your brand take inspiration from popular trends in adjacent industries?
Trend Themes
1. Probiotic Infused Hair Care Products - To cater to an increasing demand for natural products, haircare brands add live cultures to their products in topical hair and scalp treatments.
2. Stem Cell Hair Treatments - Hair solutions brand uses stem cell technology to create More Hair Naturally 9, a topical spray that uses stem cells to promote fuller, thicker hair.
3. CBD Infused Multifunctional Beauty Products - The use of CBD is rising and is now being used in beauty products like the OUAI Scalp & Body Scrub that not only eases inflammation and irritation but also contains probiotics and exfoliating sugar crystals.
Industry Implications
1. Hair Care Products - The use of probiotics, stem cells, and CBD are some of the game-changing ingredients that have brought innovation to the hair care industry.
2. Natural and Organic Beauty Industry - As consumers are starting to turn towards natural, eco-friendly and sustainable products, it brings new opportunities for the beauty industry to cater to this demand.
3. Technology and Beauty Industry - Emerging technological advancements in the beauty industry have provided innovative solutions like stem cell hair treatments.
