McDonald's Has a New Halloween-Themed Game Called Trick. Treat. Win!
Katherine Pendrill — October 4, 2018 — Marketing
References: tricktreatwin & delish
McDonald's Monopoly may be over, but now the fast food chain is introducing a new Halloween-themed game called 'Trick. Treat. Win!' Just as the name suggests, the spooky sweepstakes will give fans a chance to win free menu items and more, during the creepiest time of year.
Trick. Treat. Win! is a sweepstakes that customers can win by peeling off game pieces on McDonald's packaging, or by using the McDonald's app. In total, there are three different types of game pieces: insta-win food prize pieces, instant-win non-food prize pieces, and entry tokens that allow participants to enter to win both daily sweepstakes and the final drawing. Prizes for the game range from popular menu items, to Roku TVs, and even a car. Best of all, odds of winning an insta prize are 1 in 4, so don't hesitate to join in on the Halloween fun.
Image Credit: McDonald's.
Trick. Treat. Win! is a sweepstakes that customers can win by peeling off game pieces on McDonald's packaging, or by using the McDonald's app. In total, there are three different types of game pieces: insta-win food prize pieces, instant-win non-food prize pieces, and entry tokens that allow participants to enter to win both daily sweepstakes and the final drawing. Prizes for the game range from popular menu items, to Roku TVs, and even a car. Best of all, odds of winning an insta prize are 1 in 4, so don't hesitate to join in on the Halloween fun.
Image Credit: McDonald's.
Trend Themes
1. Halloween-themed Sweepstakes - Opportunity for other fast food chains to create their own Halloween-themed sweepstakes to engage and reward customers during the spooky season.
2. Interactive Packaging - Chance for packaging companies to develop innovative interactive packaging solutions that engage and excite consumers through game pieces or other interactive elements.
3. Digital Integration in Sweepstakes - Potential for app developers to create digital platforms that facilitate sweepstakes and enhance the user experience through convenient entry and exclusive rewards.
Industry Implications
1. Fast Food Chains - Fast food chains can capitalize on the Halloween season by introducing their own themed sweepstakes to increase customer engagement and drive sales.
2. Packaging Companies - Packaging companies can explore opportunities to collaborate with brands by creating interactive packaging solutions that enhance promotional campaigns and attract consumer attention.
3. App Development - App developers can tap into the sweepstakes market by creating user-friendly platforms that support digital sweepstakes, increasing user engagement and providing a convenient avenue for participating in promotions.
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