Sustainably-sourced chaga fulfills a balance of consumer preference
Trend - Given that it can take up to twenty years for a chaga to fully form, an increasing number of chaga suppliers have committed to sourcing their product using sustainable practices. This shift comes with the rise of eco-friendly consumption in the food and beverage space.
Insight - For today’s wellness-minded consumers, it’s not just the ingredients or functions of a product that they take into account when choosing what to purchase. Now that sustainability has become top of mind for many shoppers, environmental friendliness is a crucial component that factors in to what consumers will feel good about buying.
Insight - For today’s wellness-minded consumers, it’s not just the ingredients or functions of a product that they take into account when choosing what to purchase. Now that sustainability has become top of mind for many shoppers, environmental friendliness is a crucial component that factors in to what consumers will feel good about buying.
Workshop Question - Do your wellness-oriented products also align with consumers' values towards sustainability?
Trend Themes
1. Sustainable Sourcing - With an increasing number of chaga suppliers committing to sourcing their product using sustainable practices.
2. Eco-friendly Consumption - Sustainability has become top of mind for many shoppers in the food and beverage space.
3. Traditional Remedies - Chaga mushrooms are an ingredient embraced by traditional remedies due to their health benefits.
Industry Implications
1. Wellness - As chaga has healing properties and is used in traditional remedies, businesses can innovate health and wellness products.
2. Food and Beverage - Chaga mushroom products are being widely embraced by the food and beverage industry.
3. Cosmetics - Companies can infuse chaga into their cosmetic products given its health benefits related to skin care.
