North American brands adopt durian as a flavor
Trend - Popular in Southeast Asia and known for its distinct smell, durian is becoming an increasingly popular flavor in North America. Experimentation with this fruit's flavor is being facilitated by North American brands that specialize in various Asian cuisines.
Insight - Immigration in North America has resulted in consumers' in the region having an expanded understanding of global trends–particularly in areas like the food and beverage industry. Whether catering to people looking to access products and ingredients that they have cultural connections to, or those who have an appreciation for food trends outside of North America, globalization has brought on diversity of choice in a range of industries.
Insight - Immigration in North America has resulted in consumers' in the region having an expanded understanding of global trends–particularly in areas like the food and beverage industry. Whether catering to people looking to access products and ingredients that they have cultural connections to, or those who have an appreciation for food trends outside of North America, globalization has brought on diversity of choice in a range of industries.
Workshop Question - Consider a popular regional product or item that your brand could take inspiration from?
Trend Themes
1. Globalization of Food Trends - Immigration in North America has resulted in consumers' in the region having an expanded understanding of global trends, particularly in areas like the food and beverage industry.
2. Healthy Snacking - The rise of healthy snacking has driven many brands to compete to make the next kale chip from alternative fruits and vegetables.
3. Craft Beer Experimentation - Craft beer often takes on obscure flavors in an effort to stand out, resulting in unique and surprising brews like the Durian Durian beer from Melbourne-based Foreigner Brewing.
Industry Implications
1. Food and Beverage Industry - The globalization of food trends has opened up opportunities for integrating new and diverse flavors in various cuisines.
2. Snack Foods Industry - The rise of healthy snacking has created opportunities for brands to innovate with alternative exotic fruits and vegetables as a healthy potato chip alternative like Danielle's Crispy Chips.
3. Craft Beer Industry - Craft beer experimentation allows for unique and innovative flavor profiles to be explored using non-traditional ingredients like the controversial durian fruit found in Melbourne-based Foreigner Brewing's Durian Durian Beer.
