Popular TV shows expand to unexpected products to appease fans
Trend - Capitalizing on hype and fandom, popular TV shows are turning to unique partnerships to create product lines that will appease fans. More than just memorabilia, these creative products range from makeup lines to subscription kits that reference characters and story lines from popular shows.
Insight - The consumer desire to express ones individuality and fandom through products is being met by brands. Consumers who are attached to their favorite TV shows are drawn to seeing them reflected in creative ways through various product lines. By creating these opportunities for consumers, brands spark moments of joy for their customers, and establish loyalty as a result.
Insight - The consumer desire to express ones individuality and fandom through products is being met by brands. Consumers who are attached to their favorite TV shows are drawn to seeing them reflected in creative ways through various product lines. By creating these opportunities for consumers, brands spark moments of joy for their customers, and establish loyalty as a result.
Workshop Question - What unexpected partnership could you enter into to appease your most loyal consumers?
Trend Themes
1. Fandom Product Lines - TV shows and their fans are creating unique partnerships to create product lines that reflect the themes and characters from the shows, sparking joy and loyalty among fans.
2. Collaborative Makeup Lines - Cosmetics companies are collaborating with celebrities from popular TV shows to launch themed makeup lines that feature bright colors and bold looks, capitalizing on the current trend of expressing unique individuality through makeup.
3. Themed Meal Kits - Food companies are launching meal kits inspired by popular TV shows to offer fans a taste of the universe they love, providing convenience and a unique experience that ties into the show's content.
Industry Implications
1. Entertainment - Entertainment companies and TV producers can capitalize on the trend of products and collaborations inspired by TV shows to create new revenue streams and increase fan engagement.
2. Cosmetics - Cosmetics companies can create makeup collaborations with celebrities to tap into the trend of expression through makeup and drive sales through highly pigmented, limited edition products.
3. Food and Beverage - Food and beverage companies can offer fun, themed meal kits inspired by popular TV shows to capitalize on consumer interest in unique culinary experiences that reflect their favorite shows.
4 Featured, 35 Examples:
68,793 Total Clicks
Date Range:
Jul 18 — Jun 19
Trending:
Warm
Consumer Insight Topics:
