DIY kits guide consumers through the process of fermentation
Trend - Bands are curating at-home fermentation kits to allow consumers greater control over the ingredients that go into their food. Such kits offer a guided learning experience and an entertaining hands-on activity for consumers.
Insight - Many consumers are embracing craft and do-it-yourself projects as a means of learning a new skill, or as an entertaining activity to bond with friends and family. Moreover, full engagement in the process allows them to have control over what will be consumed, emphasizing the need for customization to exact specifications and the idea of quality over convenience.
Insight - Many consumers are embracing craft and do-it-yourself projects as a means of learning a new skill, or as an entertaining activity to bond with friends and family. Moreover, full engagement in the process allows them to have control over what will be consumed, emphasizing the need for customization to exact specifications and the idea of quality over convenience.
Workshop Question - Consider how your brand could focus more on your customer’s experience rather than convenience.
Trend Themes
1. DIY Fermentation Kits - Consumers are embracing craft and do-it-yourself projects as a means of learning a new skill, or as an entertaining activity to bond with friends and family.
2. Customization and Quality Over Convenience - Consumers are placing a greater emphasis on the need for customization to exact specifications and the idea of quality over convenience.
3. At-home Food Preservation - Consumers are increasingly looking for products and kits that make at-home food preservation easy and efficient.
Industry Implications
1. Food and Beverage - Given the rise in popularity of fermented and preserved foods, companies in the food and beverage industry could look into offering more DIY at-home kits to meet the demand of this trend.
2. Home Goods - The home goods industry could tap into the DIY fermentation trend by offering inventive vessels, lids and packaging tailored to home fermentation. The trend could also be incorporated into dinnerware to add an experiential element to dining.
3. Health and Wellness - Given the known health benefits of fermented foods, the health and wellness industry could use this trend as an opportunity to develop new products or services that encourage healthier eating habits and better gut health.
