Brands create smart products that enhance one's ability to play golf
Trend - Smart technology has now entered golf, with everything from tools that analyze users' games, to navigation devices that make playing more convenient. These technologies are seamlessly integrated into the traditional golf experience, allowing for users to enhance their game without having to inconvenience it.
Insight - North American consumers are now accustomed to smart-tracking in several aspects of their lives. Whether it’s professional, related to physical health, or even organization—intelligent technology is integrated into people’s routines. All of these functions relate to self-improvement, and that’s particularly for consumers important in areas like sports.
Insight - North American consumers are now accustomed to smart-tracking in several aspects of their lives. Whether it’s professional, related to physical health, or even organization—intelligent technology is integrated into people’s routines. All of these functions relate to self-improvement, and that’s particularly for consumers important in areas like sports.
Workshop Question - How could your brand seamlessly merge smart technology with its product experience?
Trend Themes
1. Smart Sports Technology - Intelligent technology integrated into sports-related products enhance consumers’ self-improvement, such as in golfing.
2. Wearable Technology - The emergence of the Connected Golf Edition smartwatch with GPS tracking and maps for golfers shows the impact of wearable technology markets.
3. Autonomous Solutions - The DUCK robot golf caddie provides convenience and comfort by carrying golfers' gear in an autonomous manner and storing it after use.
Industry Implications
1. Sports Technology Industry - Disruptive opportunities include utilizing AI to design predictive algorithms for golfers to improve their game.
2. Wearable Technology Industry - New opportunities for smartwatches and wearable devices include incorporating GPS mapping and hazard detection for golfers.
3. Autonomous Delivery Industry - Future opportunities for autonomous caddies include utilizing machine learning for improved tracking and better performance on golf courses.
