Travel accessories adapt to prioritize the experience of little ones
Trend - Brands are focusing more on kids and toddlers to ensure a safe and enjoyable travel experience. Re-designing everything from suitcases to accessories, brands are focusing on both function and play as features that will appeal to both kids and their parents.
Insight - Between learning how to care for newborns and toddlers to balancing that enormous responsibility with professional ones, most parents of young children are naturally overwhelmed in their day-to-day. These individuals are drawn to products and services that prioritize convenience and useability—ensuring that both they and their children benefit from their purchases.
Insight - Between learning how to care for newborns and toddlers to balancing that enormous responsibility with professional ones, most parents of young children are naturally overwhelmed in their day-to-day. These individuals are drawn to products and services that prioritize convenience and useability—ensuring that both they and their children benefit from their purchases.
Workshop Question - How is your brand making customers’ lives more convenient?
Trend Themes
1. Kid-centric Travel Accessories - Brands are designing products that cater to children during travel to prioritize their experience and provide convenience for parents.
2. All-in-one Travel Solutions - Inventive products that combine multiple functionalities (such as luggage, high chairs, and diaper bags) into one are gaining popularity among busy parents.
3. Rideable Luggage for Children - Luggage that doubles as a rideable toy for children is a growing trend, providing entertainment during travel and increasing their sense of independence.
Industry Implications
1. Child Travel Accessories - Businesses that design and manufacture products specifically for children's needs during travel, such as luggage, strollers, and travel kits.
2. Product Design - Design firms and studios that specialize in creating innovative products that combine functionality and convenience to address everyday challenges.
3. Family Tourism - Brands that aim to make traveling with young children more accessible and enjoyable, offering family-friendly accommodations, activities, and packages.
4 Featured, 35 Examples:
130,782 Total Clicks
Date Range:
Nov 17 — Jun 19
Trending:
Hot
Consumer Insight Topics:
