The Brazilian Joia Shampoo and Conditioner Mends Split Ends
Laura McQuarrie — December 30, 2019 — Fashion
References: soldejaneiro & thezoereport
Sol de Janeiro is known for its iconic Brazilian Bum Bum Cream and other body care products like bath bombs, protective balms and glow-boosting oils—for the first time ever, the brand is now venturing into the realm of haircare with the Brazilian Joia Shampoo and Conditioner.
As to be expected from the brand, the frizz-fighting, color-safe and shine-boosting shampoo and conditioner are packed with Brazilian ingredients and the brand promises to double the strength of one's hair with its patented SOL Seal Technology with keratin micro-capsules.
Fans who have enjoyed Sol de Janeiro's signature Cheirosa ’62 fragrance in the form of candles, mists and shower gels can now also experience the scent in the newly released hair care products.
Image Credit: Sol de Janeiro
As to be expected from the brand, the frizz-fighting, color-safe and shine-boosting shampoo and conditioner are packed with Brazilian ingredients and the brand promises to double the strength of one's hair with its patented SOL Seal Technology with keratin micro-capsules.
Fans who have enjoyed Sol de Janeiro's signature Cheirosa ’62 fragrance in the form of candles, mists and shower gels can now also experience the scent in the newly released hair care products.
Image Credit: Sol de Janeiro
Trend Themes
1. Brazilian-inspired Haircare - Businesses in the haircare industry can explore formulating products with Brazilian ingredients to appeal to consumers drawn to the benefits of these exotic ingredients.
2. Keratin Micro-capsule Technology - Innovative companies can explore the use of SOL Seal Technology's keratin micro-capsules to create haircare products that strengthen and repair damaged strands.
3. Fragranced Haircare Products - Scented haircare products, such as Sol de Janeiro's Cheirosa ’62 fragrance can tap into consumers who value not just haircare but an overall sensorial experience.
Industry Implications
1. Haircare - Haircare companies can consider using Brazilian-inspired ingredients such as acai, cupuacu or murumuru to create products that appeal to people looking for unique formulations.
2. Cosmetics - Cosmetic companies can explore the use of fragrances in haircare products to create an overall sensorial experience and potentially increase brand loyalty.
3. Personal Care - Personal care companies may wish to invest in research and development to create innovative haircare products that incorporate SOL Seal Technology's keratin micro-capsules to address hair damage and breakage.
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