beauty blender Launched the Selfie Shield Sunscreen for All Skin Types
Grace Mahas — June 25, 2019 — Fashion
References: beautyblender & hypebae
beauty blender recently launched its Selfie Shield broad spectrum SPF 38 sunscreen. The company is renowned for creating the original egg-shaped makeup sponge that created a social media frenzy. Since its first success, beauty blender has expanded its product line to include makeup and setting sprays as well.
Its new product, the Selfie Shield, doubles as a matte, dry oil primer that is the perfect makeup base. The formula has an invisible finish that's ultra-light and non-greasy to easily blend under makeup. The sunscreen primer is also perfect for selfies as it does not reflect the camera flash back in pictures.
The sunscreen boasts broad-spectrum protection including UVA, UVB, and HEV which keeps your skin safe against damaging rays from the sun and your technology. It includes pollution-fighting products like antioxidants and vitamins C and E. To ensure you're picture perfect this summer, try the camera ready Shelfie Shield sunscreen primer.
Its new product, the Selfie Shield, doubles as a matte, dry oil primer that is the perfect makeup base. The formula has an invisible finish that's ultra-light and non-greasy to easily blend under makeup. The sunscreen primer is also perfect for selfies as it does not reflect the camera flash back in pictures.
The sunscreen boasts broad-spectrum protection including UVA, UVB, and HEV which keeps your skin safe against damaging rays from the sun and your technology. It includes pollution-fighting products like antioxidants and vitamins C and E. To ensure you're picture perfect this summer, try the camera ready Shelfie Shield sunscreen primer.
Trend Themes
1. Sunscreen Makeup Primers - The combination of skincare and makeup in primers presents disruptive innovation opportunities to the beauty industry.
2. Multi-functional Beauty Products - The trend towards multi-functional beauty products creates opportunities for simplified skincare routines and eco-friendly practices.
3. Anti-pollution Skincare - As consumers become more aware of environmental pollutants, anti-pollution skincare presents an opportunity for innovation and product differentiation.
Industry Implications
1. Cosmetics - The cosmetics industry can tap into the rising trend of sunscreen makeup primers for a wider consumer base and increased revenue.
2. Skincare - Developing multi-functional skincare products that cater to busy lifestyles and eco-conscious consumers presents a promising opportunity for companies in the skincare industry.
3. Technology - The integration of HEV protection in sunscreen products suggests potential for innovation and partnerships between the beauty and technology industries.
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