Sol de Janeiro's Bom Dia Bright Cream Nourishes and Brightens
Laura McQuarrie — April 2, 2021 — Fashion
References: soldejaneiro & allure
Joining the deeply hydrating Coco Cabana and Sol de Janeiro's iconic Brazilian Bum Bum Cream is a brand-new Brazilian body care product called the Bom Dia Bright Body Cream. This new body cream is packaged in the brand's colorful signature style and this new body care solution takes the form of a retexturizing product that boosts radiance and diminishes rough, bumpy skin.
The daily cream helps to create skin that's soft and smooth with ingredients like gently exfoliating fruit AHAs, naturally sourced BHAs and brightness-boosting Vitamin C. The body cream is a nourishing solution for supporting the skin's production of collagen and elastin, all the while keeping skin supremely comfortable and hydrated. Some of the key ingredients also include cupuaçu butter, cajá and willow bark extract.
The daily cream helps to create skin that's soft and smooth with ingredients like gently exfoliating fruit AHAs, naturally sourced BHAs and brightness-boosting Vitamin C. The body cream is a nourishing solution for supporting the skin's production of collagen and elastin, all the while keeping skin supremely comfortable and hydrated. Some of the key ingredients also include cupuaçu butter, cajá and willow bark extract.
Trend Themes
1. Radiance-boosting Body Creams - The trend is towards body creams that not only nourish and hydrate, but also brighten and retexturize skin for a healthy and glowing appearance.
2. Natural Ingredients in Body Care - More consumers are seeking out body care products with natural and sustainably-sourced ingredients, such as fruit AHAs and BHAs.
3. Multi-functioning Body Care Products - Consumers are looking for body care products that not only deliver hydration, but also provide additional benefits, like boosting radiance and supporting the skin's natural production of collagen and elastin.
Industry Implications
1. Skincare Industry - Developing and marketing body care products that focus on radiance-boosting and multi-functionality will be disruptive innovations in this industry.
2. Natural Beauty Industry - Incorporating natural and sustainably-sourced ingredients into body care products will differentiate brands in this industry.
3. Personal Care Industry - Creating body care products that meet the growing demand for multi-functioning solutions will be a disruptive innovation in this industry.
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