Sol De Janeiro's Bum Bum Bath Bomba Recreates a Topical Cream Product
Laura McQuarrie — April 13, 2018 — Fashion
References: soldejaneiro & refinery29
Sol De Janeiro's luxuriously scented Bum Bum Cream quickly became a fan-favorite product for the fast-absorbing body cream's ability to smooth and tighten the skin, particularly the bottom and legs—now, the brand is launching the cult product in an entirely new form, the Bum Bum Bath Bomba.
Just as the classic Bum Bum Cream is formulated with ultra-nourishing cupuaçu butter, açaí and coconut oil, the bath bomb features the same ingredients. The two-colored design of the bath product is meant to be a representation of the sand and sea of Brazil's beautiful beaches, and boasts packaging that mimics the original cream product.
Those who love the distinctive scent of the Bum Bum Cream will be pleased to find that the bath bomb soak also includes the brand's signature Pistachio and Salted Caramel Cheirosa '62 fragrance.
Just as the classic Bum Bum Cream is formulated with ultra-nourishing cupuaçu butter, açaí and coconut oil, the bath bomb features the same ingredients. The two-colored design of the bath product is meant to be a representation of the sand and sea of Brazil's beautiful beaches, and boasts packaging that mimics the original cream product.
Those who love the distinctive scent of the Bum Bum Cream will be pleased to find that the bath bomb soak also includes the brand's signature Pistachio and Salted Caramel Cheirosa '62 fragrance.
Trend Themes
1. Bum Bum-inspired Bath Products - Creating new product lines based on popular body creams or lotions to engage customers further.
2. Luxury Self-care - Focusing on high-end ingredients and unique packaging for personal care products that offer elevated experiences.
3. Scented Bath Bombs - Developing bath bombs infused with popular fragrance brands to capitalize on aroma-driven bath products.
Industry Implications
1. Personal Care - Expanding product lines to include new bath products could strengthen personal care brands.
2. Luxury Goods - Creating high-end body care and bath products would allow beauty companies to expand into luxury goods.
3. Fragrance - Collaborating with fragrance brands can lead to scented bath bombs that appeal to consumers looking for a complete sensory experience.
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