Sol de Janeiro's First Fragrance is Based on the Scent of a Hero Product
Laura McQuarrie — March 26, 2020 — Fashion
Sol de Janeiro is known for its brightly packaged Brazilian Bum Bum Cream and its signature scent with nutty top notes, jasmine petals, heliotrope, vanilla, salted caramel and sandalwood. This "scent of summer" inspired the creation of the brand's first fragrance, SOL Cheirosa ’62. As its name suggests, the fragrance is all about traveling back in time to 1962 "when the world first met the Girl from Ipanema and fell in love with Brazil."
Although this is a challenging time for new products to be launched, many consumers are already familiar with the iconic scent. As such, the Sol de Janeiro fragrance is reported to have sold 900% more than the second-best-selling fragrance on Sephora's online site on its launch day.
Although this is a challenging time for new products to be launched, many consumers are already familiar with the iconic scent. As such, the Sol de Janeiro fragrance is reported to have sold 900% more than the second-best-selling fragrance on Sephora's online site on its launch day.
Trend Themes
1. Iconic Fragrances - Disruptive innovation opportunity: Create unique and memorable scents that evoke nostalgia and resonate with consumers.
2. Brand Extension - Disruptive innovation opportunity: Expand product lines to include complementary fragrances that leverage the success of existing hero products.
3. Niche Fragrance Market - Disruptive innovation opportunity: Cater to niche consumer preferences by developing fragrances that offer distinct and unconventional scent profiles.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunity: Integrate unique fragrances into beauty and personal care products to enhance consumer experience and differentiate from competitors.
2. Retail and E-commerce - Disruptive innovation opportunity: Capitalize on the growing demand for fragrances by offering curated selection and personalized recommendations through online retail platforms.
3. Fashion and Luxury - Disruptive innovation opportunity: Collaborate with fragrance brands to co-create exclusive scents that elevate the sensory experience of fashion and luxury products.
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