ABI AMÉ Launches in the U.s. with Hero Product Summer Skin for Body Care
Grace Mahas — June 6, 2023 — Fashion
References: abi-ame
ABI AMÉ, the esteemed French body care brand, has made its official debut in the United States, introducing its hero product, Summer Skin. Founder Yasmin Zeinab established ABI AMÉ with the vision of adopting a skincare mentality for the entire body. By pushing the boundaries of traditional body care, ABI AMÉ strives to create problem-solving products infused with active ingredients that deliver visible and long-lasting improvements.
Summer Skin is a lightweight and hydrating serum-lotion hybrid that revolutionizes body care routines. It offers the nourishment and hydration of a rich lotion while providing the light, barely-there feel of a serum. Designed as a replacement for traditional body lotions and creams, Summer Skin's vitamin-rich formula delivers optimal hydration and comfort during the warmer months.
ABI AMÉ takes pride in its French heritage and the country's renowned expertise in cosmetics and skincare. Summer Skin is manufactured in France, ensuring adherence to strict safety and stability testing according to EU regulations. This commitment to quality gives ABI AMÉ a distinct advantage in the competitive U.S. market.
Summer Skin is a lightweight and hydrating serum-lotion hybrid that revolutionizes body care routines. It offers the nourishment and hydration of a rich lotion while providing the light, barely-there feel of a serum. Designed as a replacement for traditional body lotions and creams, Summer Skin's vitamin-rich formula delivers optimal hydration and comfort during the warmer months.
ABI AMÉ takes pride in its French heritage and the country's renowned expertise in cosmetics and skincare. Summer Skin is manufactured in France, ensuring adherence to strict safety and stability testing according to EU regulations. This commitment to quality gives ABI AMÉ a distinct advantage in the competitive U.S. market.
Trend Themes
1. Body Care Innovation - ABI AMÉ's focus on adopting a skincare mentality for the entire body presents an opportunity for disrupting traditional body care routines through active ingredients and problem-solving products.
2. Lightweight Serum-lotion Hybrids - The launch of ABI AMÉ's Summer Skin, a lightweight and hydrating serum-lotion hybrid, showcases an opportunity for disrupting traditional body lotion and cream products through innovative formulas that offer optimal hydration and comfort during the warmer months.
3. French Heritage in Skincare - ABI AMÉ's commitment to manufacturing their products in France and adhering to strict safety and stability testing according to EU regulations presents an opportunity for disrupting the US market by tapping into the expertise and excellence of French cosmetics and skincare.
Industry Implications
1. Skincare - ABI AMÉ's push to adopt a skincare mentality for the entire body presents a disruption opportunity for the skincare industry through the use of active ingredients and problem-solving products.
2. Body Care - ABI AMÉ's launch of Summer Skin, a lightweight and hydrating serum-lotion hybrid, presents an opportunity for the body care industry to disrupt traditional body lotion and cream products by offering innovative formulas for optimal hydration and comfort during the warmer months.
3. Cosmetics - ABI AMÉ's focus on French heritage and expertise in cosmetics and skincare presents a disruption opportunity for the cosmetics industry by tapping into the French excellence in manufacturing, safety and stability testing regulations.
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