Sol de Janeiro Created a Scent-Free Version of an Iconic Product
Laura McQuarrie — December 30, 2019 — Fashion
References: soldejaneiro & thezoereport
Sol de Janeiro's iconic Cheirosa ’62 fragrance can be enjoyed in the form of candles, shower gels, mists and of course, the brand's famed Brazilian Bum Bum Cream—and for those who are looking for a fragrance-free body cream, the brand created the Brazilian Nude Cream. As fragrance doesn't sit well with some people, fans of the brand have been asking for a scent-free version of the brand's best-selling Brazilian Bum Bum Cream.
The new product for those with sensitive skin or sensitivity to fragrances is as rich and creamy as ever, powered by Brazilian ingredients like passionflower and colloidal oatmeal. Notably, the formula is also free from any shimmering components so that it is as simple and as skin-supporting as possible.
Image Credit: Sol de Janeiro
The new product for those with sensitive skin or sensitivity to fragrances is as rich and creamy as ever, powered by Brazilian ingredients like passionflower and colloidal oatmeal. Notably, the formula is also free from any shimmering components so that it is as simple and as skin-supporting as possible.
Image Credit: Sol de Janeiro
Trend Themes
1. Scent-free Body Products - Disruptive innovation opportunity: Developing fragrance-free versions of popular body care products to cater to individuals with sensitive skin or fragrance sensitivities.
2. Clean Beauty - Disruptive innovation opportunity: Creating skincare products that are free from potentially harmful or irritating ingredients to meet the growing demand for clean and safe beauty products.
3. Ingredient Transparency - Disruptive innovation opportunity: Providing comprehensive information about the ingredients used in skincare products to educate and empower consumers to make informed choices.
Industry Implications
1. Personal Care - Disruptive innovation opportunity: Developing innovative and inclusive personal care products that address specific needs and preferences, such as fragrance-free options.
2. Beauty - Disruptive innovation opportunity: Exploring new formulations and technologies to create clean and sustainable beauty products that deliver effective results without compromising on safety and sustainability.
3. Wellness - Disruptive innovation opportunity: Integrating skincare and personal care products into holistic wellness routines, considering both physical and emotional well-being.
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