Freddy's Packaging Gets Consumers Excited About Local Foods
Amelia Roblin — March 6, 2013 — Eco
References: ampro.ro & thedieline
Freddy's packaging certainly packs a punch, especially for a brand that supplies locally sourced goods. You might be used to seeing product wrappers of a more humble quality when they're enveloping produce that's come from close-by, but Ampro Design of Bucharest, Romania, has treated these scrumptious snacks to a visual identity that's clean, consistent and fresh.
A splash is created with the inverted raindrop shape that balances on a small circle. The pair of forms comes to represent an animated exclamation mark that draws attention to the various items within the fruit and food shop. Every piece of Freddy's packaging in the range is printed in a single vivid color. This keeps costs down yet serves up excitement for the consumer's sense of sight.
A splash is created with the inverted raindrop shape that balances on a small circle. The pair of forms comes to represent an animated exclamation mark that draws attention to the various items within the fruit and food shop. Every piece of Freddy's packaging in the range is printed in a single vivid color. This keeps costs down yet serves up excitement for the consumer's sense of sight.
Trend Themes
1. Visual Identity Packaging - Brands can enhance consumer appeal by creating clean, consistent, and visually exciting packaging designs.
2. Localized Sourcing - Emphasizing locally sourced goods can create excitement and differentiation for brands in the food industry.
3. Single Vivid Color Printing - Using a single vivid color in packaging designs can effectively draw attention and reduce costs for brands.
Industry Implications
1. Food Packaging - Innovative visual identity packaging designs can disrupt the food packaging industry and create a memorable brand experience.
2. Local Food - Brands that focus on locally sourced goods have the opportunity to disrupt the food industry and appeal to consumers' preference for sustainability and supporting local businesses.
3. Printing and Packaging - Companies that offer single vivid color printing solutions can disrupt the printing and packaging industry by providing cost-effective yet visually appealing options for brands.
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