Consumers turn to digital solutions to remedy uncomfortable situations
Implications - Seeking a less confrontational solution, individuals are turning to mobile apps to escape awkward, everyday situations. Providing pre-planned alarms and calls as a form of interruption, these apps signify a move toward more automated and digitized forms of problem-solving.
Trend Themes
1. Digital Solutions for Awkward Situations - Consumers are seeking more automated and digitized forms of problem-solving to escape awkward everyday situations.
2. Pre-planned Alarm and Call Apps - Mobile apps providing pre-planned alarms and calls as a form of interruption signify a trend toward less confrontational solutions.
3. Emergency Escape Buttons - Apps and keychains featuring emergency buttons to help escape bad dates, meetings and conversations are becoming increasingly popular.
Industry Implications
1. Mobile App Development - As consumers continue to seek digital solutions for everyday problems, the development of mobile apps will be a growing industry.
2. Consumer Electronics - Pre-planned alarm and call apps are a sign of growing demand for consumer electronics and automated solutions.
3. Personal Safety Products - The popularity of emergency escape buttons highlights the demand for personal safety products that can help people get out of dangerous situations.
