A rise in self documentation has consumers seeking out undercover documentation
Implications - Providing an alternative form of self-documentation, consumers are turning to secret cameras and spy devices for more unrehearsed results. Offering a more authentic form of self-recording than Instagram or Twitter, hidden cameras and integrated devices allow consumers to record situations in an unrestricted manner. This speaks to a growing fascination consumers have with themselves.
Trend Themes
1. Covert Self-documentation - Consumers seek more unrehearsed and authentic self-recording using spy devices and hidden cameras.
2. Discreet Wearable Cameras - Small, covert, and wearable cameras offer a new form of self-expression and documentation.
3. Smart Watches with Camera Functionality - Watches with camera and other smartphone functionalities blur the lines between technology and fashion.
Industry Implications
1. Surveillance - The use of hidden cameras and spy devices for self-documentation and surveillance creates opportunities for businesses in the security and surveillance industry.
2. Wearables - Discreet wearable cameras create disruptive innovation opportunities for the wearable technology industry.
3. Smartphone Accessories - Smart watches with camera functionality and other smartphone features create opportunities for businesses in the smartphone accessory industry.
