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Vice Pride

Instead of hiding their rebellious nature, consumers wear addictions with pride

Implications - Overworked consumers are becoming more laissez faire about taboo topics as seen with jewelry designs that boast about vices like drugs and alcohol. This acceptance and proliferation of addiction denotes a cultural preference for sincerity and openness, but also one for an edgy aesthetic.
Trend Themes
1. Openness About Taboo Topics - The cultural shift towards openness about addiction denotes preference for sincerity and openness, creating an opportunity for industries to create products that celebrate this authenticity without glorifying dangerous behavior.
2. Functional Fashion Accessories - The rise of unique, stylish, and multi-purpose fashion accessories shows that there is an opportunity for industries to create hybrid designs that serve both aesthetics and utility, opening up new revenue streams for brands.
3. Pop Culture-inspired Jewelry - The growing trend of pop culture-inspired designs presents an opportunity for industries to leverage media and entertainment through wearable products, opening up new markets for brand extension and merchandise.
Industry Implications
1. Fashion and Accessories - In today's market, fashion companies have the chance to use functionally appealing accessories to accentuate attire in addition to promoting authenticity and personality in a consumer's wardrobe.
2. Entertainment and Media - Hollywood and other influencers can use the promotion of trendy styles to keep up with consumers, remind people of beloved franchises, and promote media-marketed products.
3. Luxury Goods and Jewelry - Fashion icons can incorporate high-quality materials and pricing into jewelry designs to sell as unique and valuable pieces that can make a statement for a distinct and valuable clientele.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
253,076 Total Clicks
Date Range:
Aug 13 — Jul 14
Trending:
Warm
Consumer Insight Topics:

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