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Athletic Entertainment

Devices that enhance workouts encourage users to push past thresholds

Implications - Consumers are accustomed to constant stimulation via smartphones and computers, which has rendered repetitive activities like workouts mundane. Products that enhance exercising to be more entertaining push in a direction that sees digitization spreading into unexpected markets.
Trend Themes
1. Digitization of Workout Routines - Products that enhance exercising to be more entertaining and the integration of technology in workout routines have become popular trends in the fitness industry.
2. Wearable Fitness Technology - Wearable fitness technology, such as fitness-monitoring headphones and cordless fitness earphones, are becoming increasingly popular among health-conscious consumers.
3. Personalized Fitness - Personalized fitness regimes and monitoring systems that sync with exercise equipment to keep track of progress are becoming increasingly popular.
Industry Implications
1. Fitness Technology - The fitness technology industry has grown with the introduction of wearable devices, smart exercise equipment and personalized fitness regimes.
2. Entertainment Technology - Entertainment technology is finding new applications in the fitness industry with exercise-oriented gaming systems and devices that make workouts more entertaining.
3. Sportswear and Accessories - The introduction of athlete-approved earbuds and other workout accessories has led to an increase in demand for sportswear and accessories specifically designed to suit the needs of athletes and runners.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
513,538 Total Clicks
Date Range:
Dec 13 — Jul 14
Trending:
Average
Consumer Insight Topics:

Featured Examples

Tablet-Integrated Treadmills
Tablet-Integrated Treadmills
The Technogym Unity Offers an Interactive Surface at Your Fingertips
Running indoors isn’t for everybody, but perhaps more people may find the fitness center experience more pleasurable with the Technogym Unity tablet at hand. This is project is a proposal for... MORE
Fitness-Monitoring Headphones
Fitness-Monitoring Headphones
The FreeWavz Earphones Are Perfect for Conscientious Gym-Goers
FreeWavz earphones join a long list of wearable fitness technology such as the Fitbit and Jawbone UP. The blue-tooth connected headphones are wirelessly configured so that users are able to stream... MORE
Colorful Exercise Encouragement
Colorful Exercise Encouragement
The No Red No Stop Urges You to Keep Skipping Through the Spectrum
When many people work out, they’re watching the clock or their burned calories count and it makes the physical activity seem to draw out to an excruciating length. The No Red No Stop... MORE
Cordless Fitness Earphones
Cordless Fitness Earphones
The Freewavz Wireless Headphones Track Your Fitness While You Workout
The Freewavz wireless headphones will change the way athletes and exercise buffs enjoy their workout. With a cordless design, the Freewavz earphones are also ideal for tracking your fitness for... MORE
Athlete-Approved Earbuds
Athlete-Approved Earbuds
The Sport Performance Skullcandy Earbuds Withstand Tough Workouts
The Sport Performance collection of Skullcandy earbuds is one that was recently launched as a high-performance option specifically designed to suit the needs of athletes, runners and anyone who... MORE
play_circle_filledExercise-Oriented Gaming Systems
Exercise-Oriented Gaming Systems
Goji Play Aims to Make Cardio More Engaging
Blue Goji has created Goji Play, a new gaming system designed to get you to enjoy cardio. Blue Goji was founded by Kai and Charles Huang, two of the co-founders of Red Octane, the company that made &#... MORE

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