As consumers crave escape, brands answer with travel-focused depictions
Implications - Traveling for consumers has a certain level of intrigue and panache that make it highly coveted, which brands are using to their advantage with wanderlust-inspired marketing. The utilization of travel as a means of connecting with consumers speaks to them on the basis of daydreaming and adventure, which resonates with their preference for escapism.
Trend Themes
1. Wanderlust-inspired Marketing - Brands use the consumer craving for travel as a means of connecting with them, and speaking to their desire for daydreaming and adventure.
2. Road Trip Editorials - Fashion brands create editorials that highlight road trips and traveling vicariously as a way to showcase their products and style.
3. Posh Traveler Portraits - Magazines create photo shoots that channel a fashion-forward traveler, using designer pieces and luxe surroundings to evoke sophistication and practicality.
Industry Implications
1. Fashion Industry - Fashion brands can use wanderlust as an opportunity to create travel-inspired clothing and accessories.
2. Marketing Industry - The consumer craving for escape can be leveraged to connect with them on a more emotional level.
3. Travel Industry - Wanderlust-inspired marketing can increase travel bookings and encourage consumers to seek adventure.
6 Featured, 50 Examples:
1,057,929 Total Clicks
Date Range:
Sep 13 — Jul 14
Trending:
Warm
Consumer Insight Topics:
