Crochet-like goods flood the market to meet consumer demand for authenticity
Implications - Traditional pastimes like crocheting hold a nostalgic place in consumers' minds, which brands are using as design inspiration to resonate with consumers on an emotional level. This preference for a kitsch, handmade design highlights a shift backwards towards simplicity in design, and helps brands communicate a more trustworthy image.
Trend Themes
1. Handmade Aesthetics - Consumers are seeking authentic nostalgia and handmade pastimes that highlight simplicity in design.
2. Kitsch Inspiration - Brands are tapping into traditional pastimes and using crocheting and embroidery to resonate with consumers on an emotional level.
3. Whimsical Knitwear - Designers are exploring playful and eccentric knitwear designs that double as wearable art.
Industry Implications
1. Fashion - Fashion professionals can incorporate crocheting and embroidery elements to their designs to create an authentic, handmade look and appeal to consumers who seek nostalgia.
2. Accessories - Handmade accessories that look like fruits, animals, and flowers provide consumers with unique pieces that are sure to garner attention and are perfect for pet lovers and art enthusiasts alike.
3. Sportswear - Incorporating crochet and embroidery into sportswear creates a unique and playful look that highlights the brand's creativity and fashion-forward approach.
7 Featured, 59 Examples:
373,019 Total Clicks
Date Range:
Feb 14 — Jul 14
Trending:
Warm
Consumer Insight Topics:
