Three's Living Room of the Future Shares the Possibilities of 5G Tech
Laura McQuarrie — August 20, 2019 — Marketing
References: threemediacentre & campaignlive
To kick off the launch of Three’s 5G Broadband, Living Room of the Future has been opened at Three’s flagship store on Oxford Street, offering consumers a glimpse of revolutionary 5G technology through augmented reality. The immersive, mixed-reality experience unfolds with Magic Leap and shares a look at an intangible technology that truly can't be seen.
With the visual and audio experience, visitors are able to touch, feel and see the benefits of 5G technology with everything from meditation and gaming to shopping.
While the Living Room of the Future is currently stationed in one place, Three plans to take the experience on tour so that even more consumers in the UK can get an understanding of what its competitive 5G Broadband can do to enhance their home and life.
With the visual and audio experience, visitors are able to touch, feel and see the benefits of 5G technology with everything from meditation and gaming to shopping.
While the Living Room of the Future is currently stationed in one place, Three plans to take the experience on tour so that even more consumers in the UK can get an understanding of what its competitive 5G Broadband can do to enhance their home and life.
Trend Themes
1. Immersive 5G Experiences - Brands can create augmented reality experiences that showcase the power of 5G technology to enhance consumer lives.
2. Mixed-reality Applications - Integrating mixed-reality features into consumer-facing products can help elevate engagement and drive adoption of 5G technology.
3. 5G Product Experiences - Brands can use 5G technology to give customers a hands-on look at how their products can benefit from faster, more advanced connectivity.
Industry Implications
1. Telecommunications - Telecommunications companies can leverage 5G technology to offer a wider range of immersive experiences and differentiate themselves in an increasingly crowded market.
2. Retail - Retailers can use mixed-reality and 5G technology to enhance the in-store experience, offering customers new ways to interact with products and brands.
3. Entertainment - Entertainment companies can create new types of mixed-reality content that take advantage of 5G's rapid connectivity and low-latency capabilities.
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